3PL Finds Creative Approaches to Improving Morale of Warehouse Workers

Choose your own uniform and break rooms build loyalty at this third party logistics provider.

From Distribution Center Management Newsletter August 5, 2010: Click Here


Managers at Aspen Logistics know that employee loyalty is a thing of the past.
"There's no real long-term dedication like there was with the baby boom generation," says Chris Ticknor,
Aspen's corporate marketing manager. "Now, everybody is a free agent."
But, instead of bemoaning the generation gap, Ticknor tells industry newsletter "Distribution Center
Management," that Aspen has adapted to it.
For starters, Aspen, a 3PL based in Montebello, CA, allows employees to choose their own uniforms. The
choices include hats, shirts, jackets, and sweatshirts in different colors and with different logos.
"They've been pretty excited about it," Ticknor says. "It gives them a little bit more personalization."
Aspen also tries to create a relaxed vibe in break rooms, which are outfitted with Ping-Pong tables and
flatscreen TVs.
"We know the guys are working odd hours, and jobs are 24-7-365 now," Ticknor says. "We want to make
the work space as comfortable as possible."